UPDATE: The Electoral College's Disproportionate Impact on Campaign Strategy Following our analysis three days ago on how the Electoral College concentrates campaign resources in swing states, recent polling data from battleground regions shows candidates are now allocating 70% of advertising spend to just 7 states—a figure that underscores the structural incentive we highlighted. This disparity means that voters in non-competitive states receive minimal direct campaign engagement, effectively making their participation feel peripheral to the actual electoral calculation. Understanding this mechanism is essential context for why campaign narratives and policy priorities often reflect the concerns of swing-state demographics rather than the broader national electorate.